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Find and Own Your Company’s White Space through Personas and Segmentation
August 26, 2015
What is white space? A brand’s white space refers to the room in a competitive market that the brand has to stand out.…
Why Google Favors HTTPS
July 30, 2015
HTTP, or hypertext transfer protocol, is what makes the internet run. Without it, links wouldn’t link, and there’d be no web to crawl.…
Be Mobile-Friendly (or Else)
January 23, 2015
We can’t say they didn’t warn us. Two and a half years ago, Google recommended responsive web design (or at least creating a…
Change in Perspective for Fourth Quarter Business Goals
October 9, 2014
Spooky Creatures and Fourth Quarter Business Goals Halloween’s coming soon, so I recently asked my 7 year old neighbor Jason about his opinion…
B2B Marketing Meetup
September 30, 2014
PrairieWeb Internet Marketing is hosting a monthly B2B marketing meetup group. Learn and share useful information about business-to-business marketing issues and challenges in…
Internet Privacy and Data Collection
September 26, 2014
The Double Edged Sword: Internet Privacy vs Enhanced Search Results Google has now crept into the living room. A patent filed by Google…
Social Media Trends: New Pathways Ahead?
September 15, 2014
Many companies have just gotten on the road to using the major social media platforms—the “big four”: Facebook, Twitter, LinkedIn, and Google+. Suddenly…
Content Writing Strategy
September 4, 2014
What is Your Content Writing Strategy? Writing Content to Match Your Sales Funnel Stages How many prospects are you losing every day? Don’t you wish…
Writing a Case Study that Attracts Prospects
September 4, 2014
How-Tos for Writing a Case Study “Our business kept floundering until…” “Once we used their product in our warehouse we noticed changes immediately.”…
AdWords Keywords Changing: Exact Match and Close Variant Changes
August 28, 2014
Plenty of words were being tossed about last week in response to Google’s upcoming AdWords keywords changes—nixing the ability to opt out of…
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