Social Marketing Exposure

Tools to Amplify Your Message

Approximately 54 million Americans are checking social network sites multiple times per day. Over 61 percent of social media users learn about products and services on social media sites. 77 percent of B2C companies and 41 percent of B2B are finding new customers through social media. Social marketing optimization is the tool that acts like an amplifier. “Like this.” “Tweet that.” “Re-post if you agree.” Don’t you want them amplifying your message? Here are the benefits—for any size business:

  • Build brand awareness
  • Increase keyword rankings
  • Improve real time search
  • Reach a wider audience
  • Build relationships with consumers by engaging in conversations
  • Generate leads
  • Build consumer loyalty
  • Drive traffic to your site
  • Reach highly targeted demographics (age, gender, interest, employers)

The Most Widely-Used Social Media Networks

Platform How can it be used?
Facebook
  • Targets individuals
  • Allows for direct engagement with customers
  • All-encompassing—most other social media platforms can be linked to your business’s Facebook account
  • Useful for events/promotions, PR, content promotion, and customer service.
LinkedIn
  • Allows you to reach professionals, thus creating a network of potential clients, vendors, and partners
  • Automatically pulls in information shared elsewhere about your company, once the company page is set up
  • Allows for the creation of individual product or service landing pages
  • Makes it possible to secure reviews of your business, services, and products
Twitter
  • Able to network by following relevant people and businesses
  • Can provide a “face” for your company
  • Allows customers to provide feedback
  • Is useful for PR, opinion polling, and customer service
YouTube
  • Increases your authority through uploaded presentations and helpful tips
  • Able to interact with users by responding to comments
  • Allows for the promotion of your business via the posting of tutorials, product demos, entertaining videos, commercials, event promos, interviews, etc.
  • Embeddable—almost any YouTube video can be embedded on your website or other networks, so it’s a valuable repository for all your company videos (and more)
Google+
  • Creating and verifying a local business page allows your location to appear in Google Maps
  • Business Pages often appear in organic search results
  • Author verification improves organic clickthrough rate by adding a personal profile photo to connected content
  • Useful for connecting with local customers and responding to reviews
  • Content posted to Google+ is indexed in Google’s search engine

 

Managing the Media Toolbox

It’s important to integrate your social media marketing optimization strategy with your content marketing and SEO strategies. Here are some tips to get social media platforms working together:

  • Add retweet buttons to your blog links.
  • Target keyword and geographic areas.
  • Check for plug-ins that allow you to automatically add content from your blog posts to Facebook.
  • Utilize management tools that allow you to write content, choose which social media platform to send to, and schedule it. (Sendible, Hootsuite, Sprout Social, Buffer, Crowd Booster, ArgyleSocial toward B2B and Spredfast are some options.)

Contact us now to find out more about Social Marketing Optimization. For more information about Social Marketing Optimization, check out our Small Business Guides to Social Media:

Blogs are the third most powerful influencer for consumer decision-making. Businesses that blog have 55 percent more visitors. B2C businesses that blog have 88 percent more leads per month, where B2B businesses that blog have 67 percent more leads per month. Blog marketing is an important method of connecting with your customers. Here’s what blogging can do for your business:

  • Blogging establishes you as an industry expert.
  • Blogging builds relationships by creating two-way communication with consumers.
  • Blogging gives insight into your audience. Analytics allow you to track clickthroughs, readers, popular topics, and comments.
  • Blogging improves site rankings by creating fresh content and more pages for web crawlers.
  • Blogging provides link bait.

Something else to consider, out of all currently used mediums, blogging has the highest media intensity ratio, a measure of the time spent with a specific medium, divided by the level of influence it has on a reader. This means that people are taking time to look at blogs, and what they’re reading impacts their decisions. Not all blogs are created equal. Good posts are written to be informative and share timely, relevant information with customers. They should be engaging and tell a story. They should not pitch your company’s products or services. When writing for your company blog, it is important to keep these three questions in mind: What’s in it for them? Why should they read this? Is it worth them paying for it? Here are a few blog topic ideas:

  • Frequently asked questions
  • Instructional/how-to blogs (pair with a  video!)
  • Informational, research blogs based on latest industry findings
  • Reviews of industry products (don’t try to sell yours)
  • Lists (“10 Best” list or “10 Worst” list)
  • Interviews with key people in the industry
  • Stories that inspire
  • Live blogging (go to seminars and report for people who couldn’t go)

Contact us now for more information about how blog marketing can help your site.

With over 3 billion monthly searches, YouTube is the second largest search engine on the web. It is larger than Bing, Yahoo, Ask, and AOL combined. Record numbers of people are searching for and watching videos, and so video marketing has never been more important than it is now.

Videos are an essential part of any online marketing strategy and are a highly effective way to share your message with potential clients. Videos are useful for marketing and branding because they:

  • Often appear in natural search results.
  • Convey dense information in a small amount of time.
  • Are very shareable, and have the potential to go viral.
  • Help organic rankings.
  • Increase customer loyalty.

Videos present a more complete impression of the people involved, which adds an authenticity that is lacking in many other types of media. Videos build your credibility because they:

  • Allow you to tell your company’s story.
  • Are personal and allow your customers to get to know you.
  • Provide an inside look at your company, products, and services that customers couldn’t get otherwise.

Videos are also important when you need something visual to explain a concept to your customers. The most useful videos serve a purpose that benefits a customer in some way. Videos can be used to:

  • Demonstrate products and services
  • Provide training, instructions, or tutorials
  • Entertain your customers
  • Promote events and campaigns
  • Provide customer support and assistance
  • Showcase customer testimonials
  • Show the benefits of your products and services

Check out the PrairieWeb Blog for articles relating to Video Marketing:

Contact Us—Get a free marketing consultation to see how PrairieWeb can help increase your traffic and leads.

Americans are news junkies. They eat it up in many forms—print, digital, mobile. 80 million people get their news on the web each day. Almost half of Americans get at least some of the news from a mobile device or tablet. 38% of Americans still read a daily paper.

Press release marketing can increase your company’s visibility, drawing people to your website, establishing your company as an industry expert, building relationships with journalists, and increasing your SERP rankings. Press releases are a great, inexpensive marketing tool.

Any newsworthy subject can be appropriate for a press releases. If your company has had any of the following, you may want to consider a press release:

  • New product or service launches
  • Changes to existing products or services
  • Trade show announcements
  • Major business developments, such as mergers and acquisitions
  • Hiring of important new personnel
  • Your company’s response to changes and developments in  your industry
  • Contract wins or award bestowed
  • Innovative business approaches

The best strategy for press release submission is to target a number of print and online sources. Submit to a daily or weekly newspaper in your community (to the editor’s attention), local magazines (to the editor or managing editor), local radio or TV stations (to the news director), to online newspapers and publications that target geographic areas, and to noted industry bloggers and publications.

Another option is to submit your press release to a distribution release company that will handle this for you.

Press releases are easy to write. Here are 10 tips to help you get started:

  1. Start with an attention-grabbing headline.
  2. Include a subhead with your keywords which summarizes your news.
  3. The lead (or first 2 paragraphs) should answer these questions: who, what, when, where, why, and how. The press release should be factual in tone.
  4. After the lead, supply facts to support the first paragraph. When possible, include an informative direct quote from a reliable source who has tested your product or done research in the industry.
  5. Steer clear of sales pitches and industry jargon.
  6. The standard length is 400 to 500 words.
  7. Include a boiler plate at the end that contains company info, industries served by your company, a key contact person who can answer further questions, and contact information.
  8. Optimize the release by including key phrases people would likely search for.
  9. Post it on your web site and include a deep link in the press release to your web site.
  10. Proofread. Print it and proof it again. Proofread it backwards. It needs to be perfect.

Use press releases as part of a combined marketing tool (i.e., a customer case study with press release, launch of new product with a whitepaper and press release, company newsletter which encloses a press release). We can help you combine this strategy in the most cost-effective manner.

Contact us now for more info on how press release marketing can help your website.

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