I’ve had people tell me, “I come up first when you search my company name, so, why do I need SEO?” And these are C-Level executives. Well, the reason is: your company name is more than likely unique without a lot, if any, competition. Plus, these people already know you or your company. Don’t you want the people who don’t know you to visit your site? I thought you wanted lead generation of new customers? Maybe they didn’t need any new clients. I never understood that logic. Anyway, enough of my ranting.

Does having sitelinks in the SERP (search engine results pages) help with other pages in your website rank better?

You guessed it, no. You may get great clickthrough with these results but it does not influence any other page or blog on your site. What you want is pages that answer the searchers’ question(s) to display in the SERP. This way you have your brand in front of them throughout their buying cycle.

PWIM SERP

PrairieWeb sitelinks in SERP.

Does Google care if your site is 6 months old or 6 years old?

The short answer: no.

What does matter is what you have achieved in that time frame. Do you have relevant content that is fresh? Have you been doing white hat SEO to gain ranking? Building authority over the 6 years is what counts the most. Or did you have good success in the first two years and then just let your site ride without any fresh content or updates?

Let’s say two websites gained the same authority in Google’s eyes. One is a 6-year-old site and the other 6 months. And the 6-year-old site made most of its ranking in the first two years. If 6-month-old site continues doing an excellent job with staying on top of SEO and fresh content, It will start to outrank the 6-year-old site.

The younger site with better, fresher, and more relevant content will also gain natural links to their site (not spammy link building), as well as providing useful content that is up to date. So, the younger site will continue to get more visibility in the SERP.

I bought a bunch of Facebook likes and tweet all day. Does that help rankings in Google?

Nope. You get better mileage taking me out for sushi! Google doesn’t care if you have 10 likes or 10K likes. However, you need to look at the other activities the users that liked your Facebook page may have done (the real visitor, not the bought one), i.e., their search, browser, clickthrough, and brand preference activity is what matters. Did the user read your Facebook post and then link to your blog as a result? Did they share your content with their friends? That is what gets you more brand exposure. The side effects that happen help your SEO visibility. Should you go buy Facebook links? No. I know it is a big ego boost to have more likes than your friends or competition in this case. But… quality vs. quantity. My analogy: what if you sell carpet cleaning? You bought Facebook likes or even a mailing list to market to homeowners. But, 38% on the list have hardwood floors. You wasted time and money.

Time on site and raw bounce rate

This is a tricky one, so try to stay with me. What if one site takes longer to load (note: load time is a factor but that’s a different question). The time for the user to find the answer could be longer on a slower site. So why should that site get more credit (which they don’t)? The factor that is being measured is did the user get their answer? How does Google know if the user found what they were looking for? If the user hits the back button and picks a different result to get their answer or information from the same query in the search engine. Google needs to give reliable results. FACT: when a user must go back and pick a different option under the same query, Google sees this a failure.

In this case it is not the time on site but the relevant results. Does your content match? This is where focused content and meta descriptions come into play. Did your page or blog content match what you displayed in your search result meta description vs. what they found when they got to your page? Satisfying the user with relevant results is what matters.

Your questions?

That is enough of that for now. Remember, our content is driven by you. So don’t be shy—ask your question. We will do our best to research and give you the most accurate up-to-date answer.

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