I can’t believe we still get resistance from companies to invest in their Facebook page. Facebook has great demographics making targeting very efficient. Let’s just start with some simple things you can do that will drive traffic to your company’s website from Facebook.
Link to your Website from Facebook
Here is an easy one. Make sure you have a link in the About tab.
Promote Your Blogs on Facebook
You arecreating weekly blogs, aren’t you? That’s another issue if you’re not. A fresh and steady stream of content gives your followers new things to read, and you news things to promote. This one is a big bang for your buck. You wrote it, you better promote it. If you don’t always have the time to write a blog once a week, you can load up. Write a few at one sitting, then schedule them on Facebook to post at a later date and time.
You can choose a date and time for each of your post.
Use Big Pictures
Big pictures get more clicksthen just a plain text post. Pictures also get more shares and likes too. Now you are increasing engagement. Pictures also give Facebook something to pull into your post. Recommended picture size for Facebook is 1200 x 628 pixels for a post. Note: for a cover photo use 1920 x 1080 pixels.
You can also boost and advertise on Facebook. There are lots of options here. Facebook has great demographics, so you can attract the target market relevant for each promotion or ad.
Are you ready to take full advantage of Facebook but don’t have the time? Or maybe you just need help getting started? Give us a call at 630-393-1419 ext. 100 or contact us via email.