Mark Zuckerberg announced changes for Facebook posts from businesses and media back in January.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
According to Zuckerberg, Facebook users would rather see content form friends and family vs. news and brand content.
The rollout is happening now
You probably already noticed a change. Businesses will have a harder time getting their posts in front of their followers. Yes, I said followers. The side effect will be fewer views and interactions. At the same time, Google is rolling out Accelerated Mobile Pages (AMP). Google was lagging against Facebook in referral traffic. Now Google is up 17% and Facebook down 25% (per parse.ly stats) on referral traffic.
This will affect your SEO
So, what do you do? This leaves you with a couple of choices. One option is investing more in Facebook advertising. Facebook advertising is still a low-cost investment verses other online paid venues—and way more economical than old school branding. The other option is…
Stay with the basics
Yep, more SEO. When a prospect is not getting the answers they want or finding a product or service they need on Facebook, they will go back to Google and search. Good old SEO. If you are getting less attention on Facebook feeds, then SEO will become more important. We suggest a balance. Remember, since marketing 101 came out in my school days (and I am old), it was called a Marketing Mix. And this all starts with good content, another tried-and-true tradition.
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