Internet marketing has changed significantly over the past decade, but web properties and tactics aren’t the only things that have been transformed by technology. In many segments of the web industry—from software and SAAS companies to marketing agencies and more—going to work used to require office space packed with computers and staffed in person by programmers, developers, and client-facing marketing professionals. But just as the technology that empowered internet marketing has grown leaps and bounds, so have the opportunities to work from literally anywhere. The future—and present—of internet marketing agencies is a growing trend toward remote work.

Increased Productivity and Efficiency

Employers hesitant to adopt a remote working option (or entire company model) often express concern that employees will be less productive and may take advantage of reduced supervision. Aside from the clear lack of trust that demonstrates, it’s been shown industry-wide to be untrue. Remote workers recognize the great value in the flexibility of telecommuting, and are more productive, more efficient, and often miss less work (due to illness, inclement weather, etc.).

Reduced Overhead

Agencies that only employ remote staff have fewer overhead costs. No mortgages or rental properties, and no office equipment or furniture. Many companies also do not provide remote workers with computer hardware or internet access, but it can be considered as part of a benefits package. On the other hand, employees save significantly on transportation costs, so covering their own equipment is a reasonable tradeoff.

Reduced Environmental Impact

Remote employment reduces a company’s environmental impact, largely by eliminating the daily commute—along with its associated vehicle emissions. The energy consumption of a corporate office space is also eliminated.

Workforce of the Future

Remote employment is growing rapidly and impacts a larger amount of workers than many business owners might imagine. More than 40% of workers spend some time working from home (perhaps a day a week or so, for example), while nearly a third spend full (or near full) time working remotely. As technology continues to develop and working from anywhere becomes not only easier but more desirable, the remote employment model will empower more companies to acquire (and retain) the best candidates for the job while allowing their workforce tremendous flexibility.

Can Improve Family Dynamics

Parents used to have to choose between long hours away from their kids or simply not working at all. Remote work makes it possible to be home with the kids, attend their activities, and maintain a thriving career. But it’s more than physical presence; remote workers avoid the “wasted” time of a commute, can often flex their work hours, and can also experience less stress, which can improve the quality of their family time in addition to the quantity.

Remote employment is the future for many marketing agencies—and a thriving present for many companies now. Remote staff has been very beneficial for PrairieWeb. Could it be right for your company?