Good quality content on your website drives traffic to your website, and keeps people coming back.
First, search engines like Google use web content to determine whether your site meets the needs of searchers. Content that encourages appearance in search engine results:
Adequately describes what each page or article is about
Is kept current and is updated as necessary
Answers questions prospects may have—even before they ask
Establishes your authority in your industry or niche
Is shareable: readers appreciate and enjoy your blog posts and want others to read them too
Great content is useful to your visitors and customers and, when shared, brings visitors back to your site from other websites, social media platforms, and even offline promotion. We help you strategize the types of content that your customers and prospects will engage with, and develop a plan for creating and publishing that content.
To win, you need to provide the content buyers seek and make it highly visible to them. Help buyers before you sell. Focus on who your customers are and exactly what they need to succeed in making a purchase.
We help you address these questions in your content marketing strategy:
What tasks are buyers trying to perform when they come to your website?
What questions are buyers asking?
What content do buyers actively seek out? How and where do they search for it?
What are your buyers’ concerns and worries? What keeps them up at night?
What are your key buyers’ personas? What drives their purchase decisions?
What criteria do your buyers use to consider potential vendors, and how do you make it to their short list—and ultimately win their business?