While everything thinks digital is the only way to market these days, the truth is that print marketing via direct mail is still as powerful as ever. In fact, combining this tried-and-true (and hyper-targeted) method with internet marketing makes it even more valuable, and is ideal for local businesses, ecommerce, and even lead generation.
With direct mail print marketing, you can target ideal demographics for your products and services, and stand out with a contact method that is now nostalgically welcomed by consumers overwhelmed with digital communications like email and search or social media advertising. And unlike electronic communications, direct mail pieces can reach households or be passed along to friends and neighbors. Emails and media posts can also be shared, but are more likely to be passed over than passed along. While mailboxes were once full of paper, many companies have moved to virtual ads, creating a renewed opportunity for paid outreach.