Nonprofit marketing shares many of the same methods as marketing for other companies and organizations (for-profit or not-for-profit), while also experiencing unique challenges. Working with limited resources, under public scrutiny, and regularly asking people for money can be daunting. Partnership with experienced nonprofit marketers is crucial to reduce the stress, ensure compliance with industry regulations, maintain privacy and security, and ultimately see results.
The greatest asset of a nonprofit is its story—mission, vision, and successes. The core of nonprofit marketing is communicating that story along with opportunities for potential patrons to come alongside and participate in the mission.
Check out our article 8 Tips for Impactful Nonprofit Marketing.