Building on the foundation of search engine optimization (SEO), paid advertising is an important marketing method for staying competitive and being found in crowded spaces. Well-targeted paid advertising is profitable and effective at increasing visibility and generating leads or sales (depending on your company’s revenue model). Paid search helps customers find you as the source of what they’re searching for. Paid display helps make prospects aware of your company and what you offer.
Popular Online Paid Advertising Methods
Search Engine Marketing (SEM) and Social Media Marketing (SMM) are among the most popular types of paid advertising. Each offers several different approaches to building your brand or generating sales. As competition increases, new methods and platforms constantly offer other ways to stay in front of your customers.
- Pay-per-click (PPC) advertising
- Display advertising
- Mobile advertising
- Retargeting (or remarketing)
- Shopping feeds
- Video advertising
- Affiliate marketing