Popular Paid Advertising Platforms

  • Google AdWords
  • Bing Ads
  • Facebook
  • Twitter
  • Amazon, Walmart, and other estores
  • YouTube
  • SnapChat

“Get Me Leads & Sales”

Building on the foundation of search engine optimization (SEO), paid advertising is an important marketing method for staying competitive and being found in crowded spaces. Well-targeted paid advertising is profitable and effective at increasing visibility and generating leads or sales (depending on your company’s revenue model). Paid search helps customers find you as the source of what they’re searching for. Paid display helps make prospects aware of your company and what you offer.

Popular Online Paid Advertising Methods

Search Engine Marketing (SEM) and Social Media Marketing (SMM) are among the most popular types of paid advertising. Each offers several different approaches to building your brand or generating sales. As competition increases, new methods and platforms constantly offer other ways to stay in front of your customers.

  • Pay-per-click (PPC) advertising
  • Display advertising
  • Mobile advertising
  • Retargeting (or remarketing)
  • Shopping feeds
  • Video advertising
  • Affiliate marketing
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Agile and Flexible Advertising Management for a Changing Online World

Search engines, directories, and social media sites come and go. Rules and capabilities change, and competition can crop up in crowded spaces. But even as the landscape changes, we can anticipate and adjust, so that you keep getting found by your customers, and so your business can continue to grow.

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