Keys to Search Engine Optimization (SEO)

  • High quality content that meets your customers’ needs and answers their questions
  • Content that customers and prospects want to share on their social networks with their friends and business contacts
  • A healthy and secure website platform that provides a great experience on any screen size, is well-coded, and features clear navigation and calls-to-action
  • Consistent brand presentation across the web—from website, to social media profile(s), to directories, to map listings, to advertisements

“Get Me Found”

Search engine optimization (SEO) is about increasing visibility, or the process of getting your web content in front of the right person… at the right time… who will make the right purchase from the right company (yours!).

In other words, SEO is all about getting you found by highly qualified potential customers.

Over 80% of consumers conduct online research before making a purchase—even if they buy offline. B2B buyers rely even more on the internet, with 94% researching via the web, and nearly 70% closing the deal online. At the start of the decade, buyers consulted 5.3 sources before making a purchase decision. Just one year later, the number of sources nearly doubled to 10.4. The research hasn’t been updated, but what we do know is that with the explosive growth of mobile phones and tablets, buyers are getting more information while on-the-go than ever before.

SEO is about being found by your customers where they are, and when they need you.

And SEO isn’t going away… in fact, it’s becoming even more important and effective.

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Agile and Flexible SEO for a Changing Online World

Search engines and other online properties change constantly. Methods that worked several years ago, or even last month, can stop being effective when companies like Google change their algorithms. But you don’t have to worry about keeping up—that’s what we do for you. And as the rules of the internet shift, we can anticipate and adjust, so that you keep getting found by your customers, and so your business can continue to grow.

Once the foundation of search engine optimization has been laid, additional inbound marketing efforts, such as paid advertising, social media marketing, and content development and promotion, contribute to the marketing mix to get you found and bring you leads or sales.

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