Search engine optimization (SEO) is about increasing visibility, or the process of getting your web content in front of the right person… at the right time… who will make the right purchase from the right company (yours!).
In other words, SEO is all about getting you found by highly qualified potential customers.
Over 80% of consumers conduct online research before making a purchase—even if they buy offline. B2B buyers rely even more on the internet, with 94% researching via the web, and nearly 70% closing the deal online. At the start of the decade, buyers consulted 5.3 sources before making a purchase decision. Just one year later, the number of sources nearly doubled to 10.4. The research hasn’t been updated, but what we do know is that with the explosive growth of mobile phones and tablets, buyers are getting more information while on-the-go than ever before.
SEO is about being found by your customers where they are, and when they need you.
And SEO isn’t going away… in fact, it’s becoming even more important and effective.